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The
project aims to increase the number of visitors through the presentation
of an area product including all the local assets and resources.
The
project has basically the following aims:
1. to increase the number of tourists in the town and in the area
2. to promote the structural and management resources
3. to increase the appreciation of the Marche with image advertising,
concentrating on emotions to create or strengthen positive attitudes
4. to have the potential consumer-tourist act in these areas and therefore
change behavioural pattern.
5. Improve the reception and basic tourist services
These objectives have some essential elements:
1. to increase the number of customers in restaurants and shops
2. to attract a new generation of tourists
3. to create new collaborations with private and public authorities
(travel agencies, trade associations, cultural- environmental associations,
cral, English tourist offices)
4. to improve reception facilities with targeted interventions
5. to improve information on the area through a specially created
system
General framework of reference:
The project is part of the tourism promotion plan of the Marche Region
L.R. 135/2000
Operational tools:
* Fairs in Italy
* Fairs in Europe
* Shopping Centre
* Trains and Stations
* Websites
* Rome
* Tourist Offices
* England
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